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The city runs.
The routine repeats itself.
Everything seems already written.
Then you stop.

Open the bag.

And something changes.

Unbag your imagination

Unbag Your Imagination is an invitation to experience fashion as a personal expression,
to transform every women's bag into a narrative space capable of expressing creativity, irony, and individuality.

When you open the bag, a whole new world opens up.

The SS26 campaign by V°73 invites us to reveal and liberate everything contained in a bag and in every woman's mind.
The V°73 bag goes beyond its function. It becomes a means of expression, a starting point from which to bring out imagination, personal style and freedom.

A vision takes shape

For the SS26 campaign, V°73 integrates artificial intelligence as a creative tool.

Backdrops and surreal settings and elements amplify the visual story.
But the heart remains authentic: real shooting, models, bags, tangible photography.

A balance between innovation and credibility, between contemporary vision and concrete brand identity.

Freeing your imagination is a choice

Everyday.
Every gesture.
Every bag.

Discover the SS26 collection and let yourself be inspired by your way of experiencing style.