The city runs.
The routine repeats itself.
Everything seems already written.
Then you stop.
Open the bag.
And something changes.
Unbag your imagination
Unbag Your Imagination is an invitation to experience fashion as a personal expression,
to transform every women's bag into a narrative space capable of expressing creativity, irony, and individuality.
SPRING SUMMER 2026
Shopping ILENE
Sale price€140,00
chiavi ciondolo CHERRY
Sale price€30,00
ALISYA Bucket Bag
Sale price€170,00
ALISYA Bucket Bag
Sale price€170,00
ALISYA Bucket Bag
Sale price€170,00
Ballerina FOLDY SNEAKER
Sale price€59,40
Regular price€99,00
Ballerina FOLDY SNEAKER
Sale price€59,40
Regular price€99,00
Shopping VANNA
Sale price€190,00
Shopping ILENE
Sale price€140,00
ALENE BALLET Ballerina
Sale price€59,40
Regular price€99,00
ALENE BALLET Ballerina
Sale price€59,40
Regular price€99,00
DALIA Bag
Sale price€155,00
DALIA Bag
Sale price€155,00
DALIA Bag
Sale price€155,00
DALIA Bag
Sale price€155,00

When you open the bag, a whole new world opens up.
The SS26 campaign by V°73 invites us to reveal and liberate everything contained in a bag and in every woman's mind.
The V°73 bag goes beyond its function. It becomes a means of expression, a starting point from which to bring out imagination, personal style and freedom.

A vision takes shape

















