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new fall winter collection

The SS26 preview - online exclusive until January

LOLLI POP

Afraid of standing out? Never.

V73 X ELLE

AN EXCLUSIVE EXPERIENCE THAT COMBINES FASHION AND MOUNTAIN LIFESTYLE

Be inspired by the dialogue between the iconic contemporary elegance of V°73 and the universe of ELLE in a unique experience in Cortina d'Ampezzo, in the heart of the most refined season in the Dolomites and on the eve of the Milan–Cortina 2026 Winter Olympics.

From 6 to 8 December 2025 , during the Cortina Fashion Weekend , V°73 and ELLE will collaborate on a special project that celebrates the allure of life at altitude, Italian aesthetics and the energy of the Olympic world.

A unique event, created to showcase a new approach to luxury: authentic, harmonious, and deeply rooted in the well-being and beauty of the mountains.

Lolli pop

Lolli pop

The V°73 world!

Discover our story and heritage

It is a concrete commitment to responsible fashion, expressed in the constant search for innovative and sustainable materials.
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